ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? However, beware!
ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. A patchwork of privacy regulation s has challenged all the major players. CCPA is the latest privacy regulation.
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PR in High Definition
DECEMBER 17, 2018
And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up. FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around.
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To show leadership during a serious crisis situation. Here are some of the most common. . To signal a cultural shift.
PRSay
NOVEMBER 16, 2016
Big data offers insights that enable customization and pose new cyber security and privacy issues. Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. Mobile technology is transforming how businesses communicate.
Sword and the Script
DECEMBER 11, 2018
A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.
Sword and the Script
APRIL 23, 2019
The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership.
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