2018 Ethics Internal Measurement 
Stephen Waddington
NOVEMBER 19, 2017
This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.
Sword and the Script
AUGUST 1, 2022
” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. Blog: Code of PR Ethics?
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Sword and the Script
JUNE 30, 2021
Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. Blog: Code of PR Ethics? 2018 JOTW Communications Survey.
Sword and the Script
MAY 26, 2020
Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. Media bias and PR ethics. PR measurement. That is, yes. Media relations only gets harder.
Stephen Waddington
NOVEMBER 21, 2018
There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.
Stephen Waddington
OCTOBER 4, 2018
Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. AIinPR community The work of this small group of practitioners is slowly gathering national and international attention.
Sword and the Script
APRIL 27, 2019
65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse….
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