article thumbnail

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. Some thought it wouldn’t affect U.S.

Trends 157
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196
article thumbnail

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.

article thumbnail

Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Early posts on Marketing AI Institute’s blog. Career paths will evolve.

article thumbnail

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Facebook will be used more as a mass marketing tool, like a television station. More content marketers will get frequency right.

article thumbnail

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Marketing Artificial Intelligence Institute. Ideas are organized by marketing category (e.g. Career paths will evolve.

Agency 84