ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. But the TPP doesn’t place any emphasis on how companies should be protecting your personal information offshore.

Telecommunications 120

Telecommunications Privacy Software Data 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 12) More dramatic platform changes will challenge marketing. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 198

Writing Communications Marketing B2B 198