Onclusive

MAY 10, 2017

That number was expected to increase by 6% by 2024, meaning it is estimated that there could be closer to 255,000 PR jobs just seven years from now. In 2015, the median annual income for a PR specialist was $56,770. As of 2014, public relations professionals filled roughly 240,000 jobs. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. Though this is hard to assess directly, the growth in the number of blogs through the last 5 years says a lot.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Will a blog post go viral? From PR to Marketing: Why You Should Expand Your Skill Set. Here’s how. Is a tweet less or more likely to work?

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Data 68