Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR.

Data 60

Data LinkedIn Blogging Facebook 60

Onclusive

MAY 10, 2017

That number was expected to increase by 6% by 2024, meaning it is estimated that there could be closer to 255,000 PR jobs just seven years from now. In 2015, the median annual income for a PR specialist was $56,770. PR is an essential business function and the sooner we acknowledge it, the more talent we’ll attract.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR? It sounds pretty good, doesn’t it?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Here’s how.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68