2009 Communications Journalism Measurement 
PRSay
MAY 15, 2024
The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. What does this mean for crisis communications?
Cision
DECEMBER 27, 2017
In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Failing to hit that intersection appropriately could result in alienation rather than customer loyalty. The reason?
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Maxim Behar
NOVEMBER 23, 2020
The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?
PR Conversations
OCTOBER 28, 2014
Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. And it was thinking about marketing that made me reflect on just about the first thing I learned about that communication discipline: the four Ps. He agrees, “PR now has the opportunity to do something about this.”.
Waxing UnLyrical
OCTOBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).
Maxim Behar
JANUARY 18, 2023
Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. All this came true in a bunch. Never, on any occasion.
Waxing UnLyrical
SEPTEMBER 26, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. John Cleese’s talk at the 2009 Creativity World Forum on creativity.
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