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How to Create Thought Leadership, Part 1: Introduction

Shift Communications

Thought leadership. Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. In this series, we’ll examine what thought leadership is, why we need it, and how to generate it. What is it?

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.

Tools 203
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In Memoriam: Howard J. Rubenstein

PRSay

Rubenstein, an iconic figure who founded the New York-based PR agency that bears his name in 1954, died on Dec. That pride was on display in 2004 when PRSA held its International Conference in New York with Rubenstein serving as the honorary chair. A PR career starts in Brooklyn .

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Helsinki, Finland – Growth Path Ahead

Landis PR

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! Flow is a city festival in August that has been organized in Helsinki annually since 2004.

Radio 64
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Celebrating the PR Profession’s LGBTQ Community

PRSay

Galloway, a Gold Anvil recipient who served as president and CEO of PRSA in 2004, shared some of his thoughts about the LGBTQ community and how the work of PR professionals is crucial for promoting and preserving diversity and inclusion. He is currently working in an Argentinean PR agency. You can connect with him on LinkedIn.

Community 105
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Metaverse for Marketing: Twice the Hype?

Shift Communications

Facebook, mind you, didn’t launch until 2004. When it hits, we’ll be served a huge heaping of headlines proclaiming company X’s innovative leadership because they held a sales meeting in the Metaverse, or led employees on a mindfulness retreat, or established connections with global partners, or celebrated an important milestone.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. It’s a reasonable enough purpose.

Industry 153