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Kirk Hallahan’s Five Types of Publics

Doctor Spin

Kirk Hallahan, Professor Emeritus, Journalism and Media Communication, Colorado State University , proposes five types of publics based on their knowledge and involvement: 1 Hallahan, K. link] In his 1927 book, “The Public and Its Problems,” Dewey conceptualised publics as situational groups formed in response to shared concerns or issues.

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How to be a PR Rainmaker

Solo PR Pro

Since 2001, successful leaders have used PIE to tackle the world’s important challenges. He has appeared on the pages of Fast Company, Inc Magazine, Newsweek, Business Week and The Wall Street Journal and speaks widely. PIE builds communities one person at a time, helping senior executives understand, connect, and collaborate.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately? Who do you see advertising on those pages?

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Remembering D. Parke Gibson, a Passionate Advocate for Race Relations and Public Relations

PRSay

Williams, a 2001 recipient of the D. Divided into three sections — a history of the market, ways to predict the market and how to develop the market — the book explained that, to utilize the resources of the African-American population, large corporations must alter communications strategies to appeal to this increasingly affluent community.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. One profound business book you’d recommend reading is… (BCB) Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace.

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.