When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining.
Cision has created the go-to guide for those who are hunting for a new media database.
Access your copy today and learn:
- Why your company needs a media database
- Key features and capabilities to look for in your database
- Questions to ask during the evaluation process
- Advice for earning adoption approval from the C-Suite