Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. Cultivating long-term relationships and crisis management Public relations isn’t a quick fix.

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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 102
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In Memoriam: Ralph Kam, APR, Fellow PRSA

PRSay

Kam’s journey with PRSA began in 1982 as a member, and he later assumed several leadership positions. Perry Public Relations Professional of the Year in 2000 and inducted into the PRSA College of Fellows in 2001. He also served on the Board of Directors in the late 1990s. Later in his career, Kam embarked on a new path.

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9 Strategies for Building a Winning Professional Brand

PRSay

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles.

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The Key To An Outstanding Sustainability Report

Landis PR

As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. But what makes a good sustainability report?

Report 59
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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board (..)

Software 120