why-and-how-to-embrace-multimedia-storytelling 
Presspage
JANUARY 23, 2024
Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. Our message is clear: Control your narrative.
Onclusive
SEPTEMBER 13, 2023
In this article, we delve into the art of how to follow up with journalists , exploring best practices , the right channels , and the best PR tools to keep your story at the forefront of journalists’ minds. The journalists of today are bombarded with a torrent of storie s, making it easy for PR pieces to get lost in the shuffle.
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Cision
DECEMBER 29, 2015
But when everyone is trying to capture the fancy of today’s discerning audiences, how will you make sure your content marketing strategies make you stand out from the crowd? You’ll need to embrace the trends of tomorrow to stay ahead in the game. Learn how to build a brand journalism program with Cision’s free white paper!
ISEBOX
JULY 24, 2015
No one content format will engage all of your prospects and drive traffic, which is why we need to leverage multimedia content in our marketing strategies. Need proof that multimedia is on the rise in content marketing? Just look at how Dove has embraced multiple visual formats to accomplish what each cannot do alone.
Marketwired
JANUARY 5, 2016
So, why not take the plunge? How can you make sure you’re ready to capitalize on more micro-moments in 2016? Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. However, setting goals at the start of January can be helpful – and not just because “everyone’s doing it.”.
Beyond PR
MAY 17, 2018
At that time, there was no such thing as multimedia — he was a digital editor, then a video editor — but there was a push from the paper to get at least some of its staffers covering stories in new and more visual ways. But it was hard to get others to think in a more multimedia way.”. Use Multimedia to Tell a Better Story.
PRSay
NOVEMBER 5, 2018
Anyone on my team will tell you how much I love video. It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. This post is brought to you by West Corporation , a proud sponsor of PRSA. Now is the time.
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