Remove tag attention-economy
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The clickbait media economy is toxic

Stephen Waddington

Add an emotional trigger such as greed, envy or jealousy, and you’ve landed on the formula for the clickbait economy. Posts on social media tag individuals but dehumanise and normalise their vilification. Clickbait describes content published for no other benefit than to drive attention. It’s a cesspit.

Media 193
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Newsjacking with David Meerman Scott

PR for Anyone

What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized. If you know that particular reporters are right in your wheelhouse, and they're writing about the thing that you are an expert in, you can tag that reporter on Twitter.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Meltwater points to the economy for slowing growth. The company also published a comprehensive piece on it’s use of AI in the last month: How Meltwater Uses AI. million, down from $14.2

Survey 144
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

94) “Tell the story about the importance of transportation to the public and the state’s economy. 113) “I try to get people to pay attention (yelled very loud).”. 94) “Tell the story about the importance of transportation to the public and the state’s economy. 113) “I try to get people to pay attention (yelled very loud).”.

Employee 147
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Then the economy changed. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. Lawyers get tagged with a “laggard” label and plainly speaking, so too do PR pros. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. Is it a deserving label?

Agency 92
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Why Instagram’s “Barter Economy” is a Good Thing

Shift Communications

AdWeek also chimed in with a follow-up article calling it Instagram’s “secret barter economy.”. So if Instagram’s barter economy doesn’t mean it’s time to gape at the network’s lost integrity, what does it mean? That’s worth paying attention to (and paying for). Marketing Analyst.

Instagram 152
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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. What’s important is for the organization and cause to receive attention, not the methods they use to do so. Now you see it, now you don’t.