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Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
PR 20/20
MAY 8, 2019
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Are you ready? More Intelligent” Marketing Automation. Change is coming.
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Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? So often, these events come as a complete surprise. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Your brand could be dragged through the mud. What is a PR Crisis?
Buzzstream
JUNE 20, 2018
My team admittedly has a distinct advantage when it comes to link building and making connections. These are the links I examined for this article. We work closely with our blogger network and these posts were initially designed as a thank you and a shot out. 405 of those links were to our top websites.
PR Conversations
JULY 5, 2017
Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. Ironically, PR as a sphere has certain reputational problems itself. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches.
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