Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. White paper: Dark Websites as a Crisis Communications Strategy. But there’s one area – and it’s an important area – that I haven’t yet touched on. It involves your website.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

APRIL 20, 2015

Write “good” content. Treat your headline as the premium real estate that it is, and give it curb appeal. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. If you act that everything you write is sacrosanct, odds are you’re wrong.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

AUGUST 17, 2016

Don’t waste that real estate by being anything other than abundantly clear about what you want to get out of it. Once you have a clear motivation ( I want people to buy my new product; I have a white paper that I want people to download ; etc.), Follow these eight steps to drive more click-throughs with your next CTA.

How To 40

How To Real Estate LinkedIn Content Marketing 40

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40