Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

APRIL 20, 2015

Write “good” content. Treat your headline as the premium real estate that it is, and give it curb appeal. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. Entertain, don’t sell. Mistake #2: You have poor form. Use headline formulas.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

AUGUST 17, 2016

This short, colorful button can be the difference between whether or not your audience engages further with your branded content and marketing landing pages. Don’t waste that real estate by being anything other than abundantly clear about what you want to get out of it. Figure out the end goal. Don’t forget the action.

How To 40

How To Real Estate LinkedIn Content Marketing 40

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40