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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing

Content Marketing B2B Marketing Exercises

11 Content Marketing Mistakes to Avoid

Cision

APRIL 20, 2015

Write “good” content. Treat your headline as the premium real estate that it is, and give it curb appeal. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. If you act that everything you write is sacrosanct, odds are you’re wrong.

Content Marketing

Content Marketing Marketing Mobile YouTube

Public Relations Today

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

11 Content Marketing Mistakes to Avoid

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