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International

Real Estate

White Paper

Writing

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing

Content Marketing B2B Marketing Exercises

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency

Agency Real Estate Film Video

Public Relations Today

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

PR Agency Best Practices for Common Content Roadblocks

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