MaccaPR
SEPTEMBER 9, 2019
Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.
Remote PR Jobs
OCTOBER 11, 2022
When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness.
PRSay
SEPTEMBER 17, 2019
In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Rather than a video that looks like any other fast-food commercial, the Popeyes team used the launch to tell a story while still showcasing their product.
Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.).
Burrelles Fresh Ideas
MARCH 12, 2024
When crafting social content, lean on trends and publish content with a high virality rate. Download our free Product Launch tip sheet. To connect with Katie, you can follow her on Twitter. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.
Rock the Status Quo
AUGUST 15, 2014
It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Go follow her on Twitter. The post never should have been written. It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit.
Prohibition
JUNE 17, 2021
A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values.
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