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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

Recognize that publications often have a “digital first” mindset in addition to thinking about print products. We avoid general real estate stories and articles that take a broad look at housing affordability issues. AHF has a print magazine, a website, and a digital newsletter. Mass e-mails beg to be deleted.

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Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Does this mean talented reporters will take the good jobs in PR? Print outlets have been dying, okay let''s call it changing, for a while. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) People will read what we say because our reporting is what everyone wants—period." They''re asking: 1.

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Careful, NOW.

Bad Pitch Blog

I''m here to ask every communications professional to take a third and fourth look before hitting the "send" key or printing press releases on super-fancy copier paper. I see them in staff and management reports - I was born a proofreader - where folks create documents using wrong words, or worse, being grammatically incorrect.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

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