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Campaign Round Up: From Coronation Carriages to Iconic Eurovision Outfits

Prohibition

A fun campaign that had both the public and the press talking. Movie release. The iconic Mario character was spotted popping out of a ‘Colonne Morris’ on the Champs-Élysées that had been designed to look like the classic Warp Pipe. It’s a great example of letting a visually strong campaign communicate a message.

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Meet the Media: Craig Cole, Senior Editor at EV Pulse

Bianchi Biz Blog

The topics that pique my interest the most these days usually involve alternative fuels, future battery designs or hands-free driving tech. Not everything needs to be computerized, not every interior surface needs a screen. This also happens frequently when it comes to receiving press releases and photos or b-roll.

Meeting 77
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

If it’s a real estate publication, using that same example, does it have to be a home builder? What about a luxury interior designer or cabinet maker? ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

For example, they’ve read a “best practice” article touting how important it is to build a relationship with the blogger, so they claim to read their blog or enjoy their posts… yet they’ve never left a comment, subscribed or done anything to contribute to the bloggers community. Some PR pros do this, too.

SEO 100
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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. For example, while conceptualising an interiors piece, the obvious angles to target are styles (Farmhouse, Boho, Contemporary etc.),

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. As a magazine journalist, I received up to 300 emails per day.

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