Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. When you begin pumping fuel, the screen turns on and commercials start running.

Software 124

Software Analytics Technology Video 124

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. However, to get this information out there, you need a good press release headline. What About Keywords?

Writing 87

Writing Small Business SEO Local 87

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. I don’t get too excited about private equity money in PR technology. This has fueled a smashing $5.8 PE Firm Buys 3 PR Tech Vendors. trillion in M&A transactions in 2021.

Reputation 85

Reputation Technology Tools Data 85

Konnect Agency

FEBRUARY 14, 2020

At Konnect Agency , we strive to make Expo West as seamless as possible for all parties, because we know first hand how stressful and overwhelming it can be. Do they need somebody from the PR team to help staff the booth? 2 weeks prior: Distribute your approved press release via the free wires and the Expo West digital media room.

Retail 78

Retail Agency Meeting Internal 78

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. Publicis Health, part of Publicis Groupe S.A., It was not a drug manufacturer, distributor or consultant.

Crisis 164

Crisis Ethics Publicity Marketing 164

Barokas

JULY 10, 2019

And the strength of your brand and your brand’s own ambassadors understanding of it can significantly impact the effectiveness of your PR efforts. So how do successful brands convey their message, share their story and maintain their reputation through PR campaigns? Maybe it’s a logo, a product or even an advertisement.

Brand 97

Brand Branding Creativity Examples 97

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And now on with the marketing and PR predictions for 2020. Even pessimistic predictions are hopeful. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99