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Coffee with a Journalist: Aarthi Swaminathan, MarketWatch

OnePitch

As the housing reporter, Aarthi covers real estate and travel. During the episode, Aarthi talks about specific pitches she’s looking for related to housing, where you can find her source callouts, why she’s on the lookout for new data, and more Aarthi Swaminathan from MarketWatch.

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PR Strategies for Real Estate Agents to Use NOW

PR for Anyone

In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Be the go-to real estate expert that people want to follow and journalists want to quote.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. Influencer marketing does not equal an endorsement.

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Importance of PR in Today's Uncertain World

PR for Anyone

From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. You have expertise in a subject matter. really shocking.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

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PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Too many things, from coffee and animals to ballet and travelling. Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. Google is starting to take up more and more of the real estate on the SERPs.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. Today we have a very interesting guest with us.