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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Plus, bigger outlets like to report on bigger companies.

Pitching 168
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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less. Director of Communications, Enterprise Real Estate Company (>1000 employees). It’s efficient to run various tests and get nice visuals to best represent PR success, so my reports are more polished.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The hardest challenge is finding a way to balance all of the different products, announcements, reports, speaking engagements or events that matter across the business. I understand more about a media company’s ins and outs and the structure and challenges they face.

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center.

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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). What did I learn? In a PR firm, every day brings something different.It was invigorating.

Agency 170
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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

I’m an autos and business reporter for The Detroit News. as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry.

Meeting 95