measurement-month-barcelona-principles 
Mindful Marketing
SEPTEMBER 7, 2016
We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. What Are The Barcelona Principles? They recognize and encourage that goal setting and measurement are fundamental to success.
The Proactive Report
SEPTEMBER 25, 2017
September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. This month PR Week featured a story about how the Cleveland Clinic started their new approach to measurement by upgrading their newsroom.
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Mindful Marketing
SEPTEMBER 6, 2016
September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” ” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Our first tip: Benchmark.
Stephen Waddington
MAY 23, 2017
The CIPR tightened up its position last week stating that practitioners have 12 months to stop using AVE. It means that members found to be using AVE in 12 months time will either be kicked out or have to leave. Every conversation about measurement at Ketchum starts with the Barcelona Principles and Valid Metrics Framework.
Katie Paine's Measurement Blog
NOVEMBER 28, 2016
Our Measurement Menaces of the Month for November are those individuals who use silly metrics in award entries. The most obvious transgressors are those vendors who, six years after the Barcelona Principles, continue to offer (and too frequently push) AVEs on their clients.
Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.
Waxing UnLyrical
SEPTEMBER 25, 2015
In September, #measurePR pulled out all the stops in honor of Measurement Month. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. The other thing I like about PR measurement these days is we can see results fast and adapt @shonali #measurepr. shonali in India the Barcelona Principles are catching up.
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