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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. If so, how?

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

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How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. She represents a number of regional and national clients in the business-to-business, business-to-consumer and nonprofit spaces. Yet, in reflection, so much has changed.

Trends 167
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 67) “I’m a storyteller.”. 70) “Tell stories about a nonprofit organization and those it serves.”.

Employee 150
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky.

Education 150