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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
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From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth

Stern + Associates

With the rise of increasingly innovative technology, Ekblaw is able to expertly help leaders understand where to invest resources. Earth-based markets are going to have huge opportunities,” says Ekblaw, a member of the XPRIZE Space + Exploration Brain Trust.

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Putting the “PR” in Partnership Relations

PRSay

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. As the global economy took hold, capital moved more freely around the world, creating market and labor opportunities for companies but disrupting domestic employees.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Whether an embargo, exclusive, or resource, I make sure that it’s reflected in the subject line. . Read below for the entire interview with Cassie: . Thanks for the time!

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Behind the Headlines With Lynda Fernandez

Cision

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. The world has gotten smaller with technology, so reaching far-off markets is much easier today.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Welcome to agency life. Read some more.