ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program.

Publicity 334

Publicity Advertising Advertising Leadership 334

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. For example, a product launch article could be rewritten from the customer perspective. Another effective strategy is localizing your content. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. In the end, we pared the tactics to a Facebook call-to-action and a strategically located photo opportunity outside a flagship store that featured – what else?

Writing 130

Writing Comparison Product Launch Leadership 130

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Issue a press release! Wondering when and where to issue press releases?

SEO 52

SEO Writing Local Product Launch 52

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Local news and indy journalism more trusted. “I Alessandro Cederle , Business Development, Europe, TVEyes.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. Thought Leadership Isn’t A Content Strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60