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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! He relies on tools to help with social media management.

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Research management: keeping track of literature and building knowledge

Wadds Inc.

Applications such as EndNote, Mendeley and Zotero are static libraries of records rather than relational or knowledge-based systems that can be used to build knowledge. I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. We did a similar exercise recently at Wadds Inc.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Content shapes a personal brand.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. SEO writing is a vital PR skill today. Every business has experts, no-one knows your product as well as you do. 888 243 3470.

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PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Get our free “71 Ways to Get Media Coverage” guide today!

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

In short, getting good at writing email subject lines is essential to successful niche marketing. Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Critical Mention.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

How to write a compelling headline. Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base.