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Don’t Let Your Headline Get Cut Off

PRSay

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Get seen on mobile devices. Reach readers on the go.

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MediaPulse | A Weekly Media Round-Up

Cision

Image courtesy of marco monetti on flickr.

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. Out of journalism school, I worked at the Galveston County Daily News , near Houston. How long have you been in journalism and how did you get started? It’s a new ground for me. I’ve been a reporter off and on for about 14 years.

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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167
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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

BY: Well it definitely involves tying in mobile and analytics. If you weren’t doing what you do now you’d be …real estate or finance. We are always looking for smart people working in PR, marketing, sales and journalism. At the end of the day, marketing automation can only do what the user sets it up to do.

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Would you buy a car from that man? Reputation is personal

Prakkypedia

Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’. Where are the direct marketers, furniture sales people, cosmetic consultants, mobile phone retailers, jewellery sales people, whitegoods sales people, and clothing sales people?

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

Paul Business Journal , Twin Cities Business’ e-briefcase, and even Huffington Post have eroded the value of the daily newspaper at 425 Portland Avenue? Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We But earlier this month the Journal stopped producing those pages. Think again.