Interviews Radio Storytelling Writing 
PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results.
PRSay
FEBRUARY 16, 2024
We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.
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ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. But there are plenty of people writing, blogging and podcasting about how to learn.
Stephen Waddington
MARCH 17, 2021
BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. You might have read it. I liked it.
PRSay
FEBRUARY 12, 2019
Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Whether interviewing or conversing with someone, you should be genuinely curious and want to hear what the other person is telling you, Gross says.
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
Better Writing Blogs. Authentic Storytelling Project. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing?
Flack's Revenge
DECEMBER 5, 2018
This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association.
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