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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. They drive success and enhance your reputation as a PR professional.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s not part of reputation management for the business but for you. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. I’m part of an internal committee at ALM and one of the things we do is focus on mental health. RW: How many hats we really do wear.

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The ethical importance of knowing when to say “No” – Natasha Koifman

Ethical Voices

I also started an angel investment company, and we do a lot of work in the real estate space. So, you need to really kind of look at, if you have a certain amount of resources from a staffing perspective, what do you want to work on? From an internal standpoint, I always think transparency and honesty are super important.

Ethics 52
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PRoust Questionnaire: Helen Slater

PR Conversations

Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish. Because it’s the biggest one in NZ, and while there’s stuff that could be better, overall it does things pretty well given its available resources.

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. I think that ethics and reputation are all we have. Our reputation is everything.

Ethics 52
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Trust Me, I’m a Communicator

Waxing UnLyrical

Another key partner is human resources, because they have the responsibility for attracting, hiring, retaining and engaging your colleagues. Again, they benefit from a positive reputation that is only facilitated by sharing your story; including your culture and workplace values. Image: rawpixel via Unsplash, Creative Commons CC0.