PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

Pitching 130

Pitching Media Insurance Insurance 130

Prakkypedia

NOVEMBER 29, 2017

The rankings – particularly those top-ranked and those lowest-ranked – are highlighted across newspaper headlines, and discussed on TV and radio talkshows. Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’. It’s an annual reinforcement.

Reputation 60

Reputation Survey Insurance Insurance 60

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. Listen to the full interview, with bonus content, here.

Ethics 92

Ethics Groups Handbook Education 92

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Once our client was on her radar, we followed up diligently, offering numerous hooks, and ultimately secured an interview around their most strategic topic. .

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

FEBRUARY 27, 2024

later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press). For example, suppose I were pitching a client to be interviewed for a feature article or to appear on a podcast, TV, or radio segment. In that case, I’d advocate for high levels of personalisation.

Pitching 83

Pitching Writing Film How To 83

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. It’s alot like buying life insurance or putting money into an emergency savings account. In the course of a day I could be talking to a TV producer in San Antonio and a newspaper reporter in Minneapolis to line up segments and stories. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112