Remove Infographics Remove Pitching Remove Storytelling Remove System
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. I discovered.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. I’m open to pitches on these, but please read this first. 12% say competing go-to-market strategy or goals (KPIs).

B2B 118
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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

This space is typically reserved for blog posts, infographics, social posts, and e-books. There’s very little mention of Eni’s power systems in the doc because the technical jargon isn’t what their customers typically discuss. With that in mind, here are the content formats most useful at each stage of the funnel.

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PRSA LA State of the State of PR

The Proactive Report

Pitching reporters is not the same as it was 10 or even 5 years ago. Smart companies are using systems to actively reach out and manage this process and use the feedback for improving the quality of their product and service as well as for performance reviews of staff. We are the storytellers and content marketing should be our domain.

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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. Ideation just means pitching or brainstorming. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively.