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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 7 Reasons Traditional Media is Still Relevant in PR 1.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6%

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How to Effectively Communicate Your Rebrand

Cision

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. It took a few months but was certainly worthwhile. Tell all your stakeholders.

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How to Effectively Communicate Your Rebrand

Beyond PR

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. It took a few months but was certainly worthwhile. Tell all your stakeholders.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

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Trust, Disclosure & Content: 3 Keys to Thought Leadership in the Media [Report Review]

Waxing UnLyrical

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. If you’re not familiar with DSS, they do a lot of work in the digital space, particularly around video – producing and distributing it.