Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 22, 2020

Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%). SimilarWeb) (48%).

Survey 174

Survey Marketing B2B Study 174

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

Infographics 54

Infographics Print Video Real Estate 54

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60