Infographics Interviews Magazine Print 
MaccaPR
MAY 3, 2019
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.
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Presspage
NOVEMBER 6, 2017
Sixty cold calls result in three new magazine subscriptions. An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. Conversion: 5 percent. Conversion: 2 percent.
PR Fuel
MARCH 19, 2021
Some of the best writers are employed by major magazines, so it’s worthwhile checking the latest covers for press release headline ideas. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. For a blogger, you want them to share your story with their readers.
MaccaPR
MARCH 7, 2016
According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.
Stephen Waddington
DECEMBER 5, 2018
If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.
MaccaPR
OCTOBER 17, 2016
Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. General Mills also produces a video overview and blog each year, with an audio interview this year as well. It’s easy to cast too wide a net and lose focus.”.
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