Remove increasing-negativity-on-social-media-threatens-brand-reputations
article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

article thumbnail

Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis?

Crisis 62
article thumbnail

Your Guide for Data Breach Crisis Communication

Melissa Agnes

And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. If your website was hacked, what could that do to your reputation and how could it immobilize you? I think that many people see this as a risk, though perhaps not one that could happen to them. Until it does.

article thumbnail

It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

Far from it – being the recipient of vitriol wielded by thousands of angry, possibly threatening strangers sounds more comparable with a scene from Lord of The Rings: The Two Towers than it does almost all facets of a modern, sophisticated society. These are social, ethical, and moral matters. Why would I/we be cancelled?

Groups 62
article thumbnail

11 Steps For Crisis Management

Prohibition

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

article thumbnail

How To Safeguard Your Digital Reputation

ImPRessions - Crenshaw Communications

The foundation of a good public relations campaign is reputation management, and it’s important now. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Don’t get cancelled.