how-to-pitch-us-business-press-top-5-tips-from-pr-pros 
Sword and the Script
AUGUST 30, 2022
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.
Buzzstream
MARCH 13, 2024
Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Enter digital PR. What is Digital PR? If properly executed, it’s a knock-out punch.
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Sword and the Script
MARCH 3, 2020
The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.
Sword and the Script
DECEMBER 15, 2020
Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Test, test, test.
The Resolution Blog
JANUARY 8, 2018
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s gold-dust.
Sword and the Script
OCTOBER 15, 2019
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). 1) Use paid social to support media pitching. Fewer reporters are inundated with more pitches every year.
Marketwired
FEBRUARY 16, 2016
This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real.
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