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Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

No university invited me to deliver a commencement speech on this topic — I suppose it’s doesn’t nicely fit under the “make a difference” and the “follow your passion” categories — but in the spirit of public service, I offer this letter. Dear College Grad, Congrats. This is how you grab the recruiter by the scruff of the neck.

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Attention Graduates: You Will Be Googled

David PR Group

If you’re a recent grad, it’s best to assume that prospective employers will be checking you out online. Here’s a sample of what recruiters most commonly find on social media that knocks a prospective employee out of contention: Provocative or inappropriate photographs or information. You Will Be Googled. You will be Googled.

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Help Wanted, Marketing to Prospective Employees

Mindful Marketing

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

Just as online reviewers are quick to blow the whistle on defective products, shabby service at retail stores, abusive pizza-makers, unthinking rental car clerks and baggage-crushing airlines, businesspeople can no longer expect that inconsiderate behavior of any type will remain private.

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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. Would you recommend a career in social media to today’s young grads? I’ve thought a lot about this lately.

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22 PR Rock Stars of the Future

Communications Conversations

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp. Kathryn Duke, @dukekathryn. Ashton Brown, @ashtonbrown93.

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Creating Buyer Personas: What Every Start-up Needs to Know

Polaris

Then it is absolutely crucial to understand your customers and their motivations for buying your products or services. Further, as you expand your business, your buyer personas will serve as valuable learning for new recruits to ensure they fully understand your customer’s goals and motivations. University or high school grad?

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