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How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Looking To Hire A Crisis Management Keynote Speaker? Take a look.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams!

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Regaining Public Trust After a Crisis

5W PR

Before talking about building trust after a crisis, let’s at least mention the need to build trust with your clients and customers on an ongoing basis. Nature of the Crisis. The reason for the crisis will make a difference on how your proceed as well as what to do early on and later. Or if not, more likely to forgive faster.

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Here’s Why the APR Accreditation Is Every Solo PR Pro’s Secret Weapon

Solo PR Pro

Ultimately, that’s up to you to decide, but know there are many benefits to being a certified solo PR pro. When she moved from San Francisco to Alaska and first learned about APR, she doubted her professional abilities. Aylett and Falkenthal also shared a major benefit of the APR is the confidence boost.

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5 Strategies to Prevent Security Breaches

Reputation Us

The pathway attackers used to gain footholds on these organizations’ networks was similar, Hayden explains. Once attackers gained access, they had nearly a year to pivot around the network, escalate access privileges and siphon data from unencrypted databases without detection. ” Remembering Your Reputation.

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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

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Some Good Payout for John Krasinski

Mindful Marketing

There’s little doubt that SGN wouldn’t have succeeded without the voluntary contributions of a wide variety of regular people. Even if Krasinski doesn’t need more money, it doesn’t mean he shouldn’t earn more and maybe use it to benefit others. Did the unpaid populace get a raw deal in that exchange?

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