Burrelles Fresh Ideas

OCTOBER 3, 2023

Where children’s television once reigned supreme as a vehicle for sales of kids’ brands, the marketing of children’s toys now often hinges on having the right social media influencer, many of them children themselves,” says Dr. Parents need to ensure their child continues to receive a well-rounded education and exposure to different experiences.

Brand 83

Brand Branding Marketing Ethics 83

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States.

Corporate 100

Corporate Crisis Management Crisis Government 100

PR Conversations

OCTOBER 27, 2023

Historically, whenever a new medium is invented people use it in the same way that they used the existing media. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures.

Reputation 52

Reputation Social Media Internal International 52

PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Financial advisors have a wealth of knowledge of what to teach them about saving for the future. This is one of my favorite times to pitch television. Transcript.

Pitching 130

Pitching Television Media Real Estate 130

Bad Pitch Blog

OCTOBER 18, 2006

In a short period of time, the Bad Pitch blog has seen a lot of crappy media relations. There probably is a story here, but a news release for a niche product is NOT fodder for a financial news TV segment. The View or Oprah perhaps, but not Report on Business Television. Not sure what Flickr is? No cookie for you.

Pitching 40

Pitching Television Financial Media Relations 40

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 93

Marketing Local Crisis Management Internal 93

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Some call them pay-for-play media. They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price. Pay-for-play requests can cause more trouble than they’re worth.

Media 45

Media Print Pitching Television 45

Burrelles Fresh Ideas

OCTOBER 31, 2023

Instead of allocating substantial resources to develop and market original content, companies can capitalize on existing news stories and ride the wave of public interest without requiring extensive financial commitments. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.

Ethics 103

Ethics Trends Social Media SEO 103

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Surprisingly, especially if you associate traditional PR with media relations, Hahn devotes only two short paragraphs each to The Press and The Radio. In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages.

Retail 40

Retail Radio Advertising Advertising 40

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Amplified Network Marketing is NEW Podcast that showcases David’s 34 years of Business, Network Marketing and Financial experience.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JULY 2, 2015

While some have placed the responsibility on the consumer to determine the credibility of news, others have suggested that this has always been the case and that, as former newspaper editor, cable-television executive and Silicon Valley CEO Alan D.

Journalism 120

Journalism Facebook Social Media Consumer 120

Stuart Bruce

OCTOBER 30, 2014

We can publish our own content without the need for an intermediary or filter that is mainstream media. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. How often does the Financial Times write stories about itself? She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148