Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Print circulation drops again. Content picks.

Software 90

Software Print Tools SEO 90

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

Cision

OCTOBER 14, 2015

Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Stephen Waddington

JULY 11, 2017

agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People with ethics. Now, I know the print newspaper has its downsides. Here’s another millennial slam on print newspapers–no “interactive” content. But, where exactly are they getting that news?

Newspapers 152

Newspapers Print Local Instagram 152

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. (Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 180

Survey Marketing B2B Study 180

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host.

Social Media 120

Social Media Twitter Media Nonprofit 120