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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 96
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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 140
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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Search Engines, Social Media and Journalism.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. has been exploring in her work on women in journalism. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression.

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Maxim Behar in The Career show podcast

Maxim Behar

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? However, there are two huge differences. Maxim: Yes.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising.

Agency 95
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22 PR Rock Stars of the Future

Communications Conversations

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0