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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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NewsWhip Mission

NewsWhip

The stories that come to us through apps and feeds shape our worldviews, slowly influence our identities – and influence elections, fashion trends, and social movements. We take an ethical and privacy-by-design approach to our work. Read more on our ethics and approach to data here.

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The Risks of Brand Stances on Political Issues

PRSay

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Tory Burch, a women’s fashion brand, says its purpose is to empower women and women entrepreneurs. Clear messages on complex issues are important.

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Should Brands Speak Out Right Now or Not? [UML]

Sword and the Script

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

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5 Myths of Working in PR

Cision

Several years ago, as my employer welcomed a new crop of interns, the young woman assigned to our group asked me a serious question: “Am I going to have to lie a lot?”. Making it in this field requires a distinct professional skill set, an outgoing personality and a tireless work ethic. PR people are liars.”.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Simply put, she’s a hustler.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. And this is no longer a fashion, but just a business necessity. - It seems a bit complicated, but it's very specific.