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Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings.

Ethics 118
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

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Sizeable challenges: ensuring your communications work at scale

Presspage

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

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Cultures of Corruption

Mindful Marketing

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. The Security and Exchange Commission (S.E.C.) As punishment for the systematic abuses, the S.E.C. the list goes on.

Ethics 89
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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

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15 Lessons Learned From 17 Years of Crisis Post-Mortems

Katie Paine's Measurement Blog

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). No doubt because internal silos put walls, and sometimes sidewalks and roads, between the PR teams and the social/digital teams. Recently I went back and reviewed my old “Image Patrol” columns.

Crisis 52