Remove Employee Remove Ethics Remove Financial Remove Privacy
article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Meltwater announced six principles to govern the ethical development of AI. Trust but verify.

Analysis 144
article thumbnail

CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

I was a financial analyst and planner for the early days of my career, and then went into investor relations. What is the most difficult ethical challenge you ever confronted at work? What staffing are we going to do, our financial data, HIPAA issues? Trying to keep the staff well informed and looking at financial information.

Ethics 78
article thumbnail

Will the Metaverse be Meta-Worse?

Mindful Marketing

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.

article thumbnail

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. That being said, releases can be an enormous drain on human and financial resources for large enterprises. Career paths will evolve. Are you ready?

Agency 84
article thumbnail

Is AI changing the way we search?

PR in High Definition

On the other hand, in the workplace, GenZ employees have bought into the AI hype. Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. But secondly, and importantly, a lot of what we do influences Google results.

Google 62
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. next year, down from 6.4%

Marketing 189