Agility PR Solutions

JULY 6, 2023

In today’s rapidly evolving digital landscape, establishing a robust PR strategy is no longer a luxury but a necessity. Most people look online to find brands that can fulfill their needs. In fact, according to a report from Visual Object, 76 percent of consumers look for a company’s online presence before visiting the company physically. […] The post 5 digital marketing tools to help you develop a robust PR strategy appeared first on Agility PR Solutions.

Tools 86

Tools Strategy Marketing Consumer 86

5W PR

JULY 6, 2023

Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy. For those struggling to differentiate, there are crucial elements to develop a standout snack brand.

Consumer 78

Consumer Brand Branding Marketing 78

Agility PR Solutions

JULY 6, 2023

In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over the winds of public opinion. However, in today’s interconnected world, social media platforms have […] The post Crisis communications in the age of social media: 7 best practices for managing online reputation appeared

Crisis Communications 78

Crisis Communications Social Media Crisis Reputation 78

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. However, there are dedicated organizations such as Valent Projects actively working to detect and counter disinformation by malicious actors on a global scale. At NewsWhip’s June Linkedin Live event, Amil Khan, CEO and founder of Valent Projects, joined NewsWhip’s CEO, Paul Quigley, to address effective strategies

Social Media 78

Social Media Brand Branding Media 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 6, 2023

It’s now the norm—consumers see your brand or product on social media and click over to your site to find out more or to purchase. But when they have trouble navigating it or problems with checkout, they bounce—which means they leave without clicking through to any other pages for help. And they never try to […] The post The cost of a bounce: New research finds every instance costs brands more than $5—and brands usually never even know appeared first on Agility PR Solutions.

Brand 78

Brand Branding Consumer Social Media 78

HMA Public Relations

JULY 6, 2023

Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.

Twitter 81

Twitter Blogging Social Media Media 81

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. Here are the latest updates to be aware of. Meta expands Reel ad options Video is becoming the centre piece of each social media platform and Meta are constantly updating their Reels with new settings and opportunities. To start with, Meta has added ad placement on already existing Reels , so that advertisers can place ads on Reel creator’s content.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

OnePitch

JULY 6, 2023

Terry Stanley is a Senior Editor for Adweek, covering the cannabis industry, plant-based food, Big Alcohol, spiritless booze, and breaking ad campaigns.

Pitching 65

Pitching Industry Media 65

Maxim Behar

JULY 6, 2023

Host: Dear viewers, in recent years the Seychelles have become a popular destination for wealthy Bulgarian tourists. Unfortunately, colleagues, this year we will also be going as far as Shkorpilovtsi, that's how I see it. What is left for us but to travel to Seychelles on the wings of imagination? My next guest is the Honorary Consul General of the Republic of Seychelles in Bulgaria.

Hotels 52

Hotels Tourism Local Course 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Medianet Australia

JULY 6, 2023

The PwC tax scandal continues to rock the corporate world, calling into question the practices of one of Australia's most well-known organisations. As the story continues to unfold, there are some learnings to be gained from its initial coverage in the media. How big of a news story was it? Did it make headlines everywhere? How is the media really covering this story?

Corporate 52

Corporate Media Analysis 52