Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how.

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Agility PR Solutions

JULY 27, 2023

In today’s competitive business landscape, customer experience is pivotal in driving success. To create exceptional customer experiences, companies must align their public relations efforts with customer support strategies. This article explores the crucial relationship between PR and customer support, highlighting some effective PR strategies that can be integrated with customer support efforts to build strong […] The post Elevating customer experiences: How public relations and customer

Publicity 146

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Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. As a result, the way companies talk about sustainability is shifting – from enthusiastically touting such initiatives to anything from toning them down to

Communications 86

Communications Corporate Government Energy 86

Agility PR Solutions

JULY 27, 2023

There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater challenge than upskilling their entire workforces with the knowledge and analytical acumen needed to integrate the […] The post The looming AI skills crisis: Leaders are ready to deploy it widely, but most workers say they don’t know

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Crisis Ethics Analytics How To 143

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Hoyt Organization

JULY 27, 2023

Great leaders know their weaknesses and their strengths. They are humble, have credibility and are authentic. They also possess soft skills that encourage open communication, interaction within the organization and inspire teams to work together towards a shared goal. Soft skills refer to personal attributes and interpersonal skills that allow someone to interact and work […] The post Essential Skills For Great Leaders And PR Professionals appeared first on The Hoyt Organization.

Communications 85

Communications Media Relations Media Publicity 85

HMA Public Relations

JULY 27, 2023

Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.

Marketing 83

Marketing Tools Blogging 83

Axia PR

JULY 27, 2023

The introduction of VR/AR devices could be a turning point for PR professionals. Apple has revolutionized personal computing technology over its 42-year history by transforming the daily lives of individuals and companies. The new Apple Vision Pro may be the next innovation to add to Apple’s already impressive resume. So, what is the Vision Pro, and why is it better than other virtual and augmented reality (VR/AR) devices?

Technology 62

Technology Tools Company Digital PR 62

Stern + Associates

JULY 27, 2023

What is the secret to creating a great brand? To succeed, do organizations need to choose between being either customer-centric or performance-driven? According to growth and strategy executive Jason Wild , great brands start with great teams, and organizations absolutely can reach performance goals while operating with a people-centric ethos. Vice president of CEO Co-Innovation and Customer Engagement for Microsoft, Wild is an on-the-ground practitioner who has led strategic precision teams for

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Leadership Technology Case Study Employee 62

PR in High Definition

JULY 27, 2023

There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. However, it seems that Elon Musk has decided to go down the path of the X-Men instead. With very little prior warning, Twitter announced last weekend that it would be rebranding to ‘X’ with immediate effect.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Institute for Public Relations

JULY 27, 2023

Axios examined the best time to send an internal email in order to boost employee engagement. The company analyzed the average open rates of 8.7 million email deliveries over 215 different organizations between January 2022 – March 2023. Key findings include: 1.) 70% of employees preferred that their employer send vital internal updates by email. … Continue reading When is the Best Time to Send an Internal Email?

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Maxim Behar

JULY 27, 2023

Good story. A family moves into a new home. On the first morning, the wife looks out the window and tells her husband to look at the neighbors spreading dirty laundry. In other words, she is outraged. The next morning, too. and so on for weeks. But one morning she's startled to see everything suddenly glowing white in the open air, and as she rubs her eyes in disbelief, her husband casually remarks, "Well, it was us, I got up early and washed the windows.

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Medianet Australia

JULY 27, 2023

In this PR Profile interview, we delve into the life and career of Simona Stirling, Founder and Managing Director at Gertrude Marketing.

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Marketing Interviews 52