The Resolution Blog

JULY 31, 2023

Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […] The post How Crime Journalism led to a Leading UK Charity PR Newsroom appeared first on PR Resolution — by CoverageBook.

Journalism 296

Journalism Newspapers Media Relations Media 296

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy. This threatening landscape is making organizational culture more […] The post As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a lead

Leadership 147

Leadership Employee Company Internal 147

Institute for Public Relations

JULY 31, 2023

The U.S. Supreme Court handed down three high-profile decisions in 2023 that have major implications for public relations practitioners and communicators. While the impact of each of these cases, which involve affirmative action, fair use and copyright, and legal immunity for online platforms, is yet to be fully realized, communication professionals should expect to experience … Continue reading What the 2023 U.S.

Communications 98

Communications Publicity Public Affairs Blogging 98

Agility PR Solutions

JULY 31, 2023

In today’s competitive business landscape, building trust with customers and establishing credibility are essential for success. One effective strategy for achieving this is thought leadership. Thought leadership refers to the position of being an authoritative voice and a go-to resource in a specific industry or field. It involves providing valuable insights, expertise, and innovative ideas […] The post 6 important ways thought leadership builds trust for your brand appeared first o

Leadership 145

Leadership Brand Branding Resources 145

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Institute for Public Relations

JULY 31, 2023

Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021. Key findings include:1.) 26% of Americans are living with a disability.— Only 1% of ads studied included representation of disability-related themes, visuals, or topics.2.

Advertising 98

Advertising Advertising Study Blogging 98

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai.

Communications 97

Communications Marketing Pitching Technology 97

Agility PR Solutions

JULY 31, 2023

Omnichannel marketing is now a top priority for retail comms pros (or it should be), and new research from fulfillment platform Deposco and content studio studioID takes the pulse of more than 150 retail leaders from online/e-commerce, specialty, department, and grocery stores about their omnichannel efforts. The firms’ survey asked respondents about their omnichannel readiness, […] The post 5 new insights on benchmarking omnichannel performance for retail marketers appeared first on Agili

Retail 78

Retail Marketing Survey Publicity 78

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Attending the toy fair provides valuable insights into the toys and games industry , helping attendees stay ahead and make informed business decisions.

Internal 78

Internal International Retail Trade Shows 78

PReview: A Blog by NewsVoir

JULY 31, 2023

Unveiling the Futuristic Approach In the ever-evolving landscape of modern technology, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, offering unparalleled and immersive experiences to audiences. VR takes users on captivating journeys into virtual realms, blurring the lines between reality and imagination, while AR enriches real-world experience by seamlessly integrating digital […] The post Using Virtual Reality and Augmented Reality in PR appeared f

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Technology Tools Blogging Marketing 87

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

JULY 31, 2023

The spotlight is on Adriana Desiderio, a freelance writer for Fabulous California, in this #MediaMonday post! Find out how Adriana got her start in the media and how she helps people discover the best places and things to do in California. Check it out!

Media 81

Media 81

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses to recognize the value of utilizing microinfluencers as well. These individuals may not have millions of followers, but they offer unique advantages that make them a game-changer for businesses of all sizes.

Banking 77

Banking Community Ethics Consumer 77

Ethical Voices

JULY 31, 2023

Joining me on this week’s episode is Jennifer Gonzalez , the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including: What to do when you know your prospect’s multicultural program does not align with the community’s needs Ethical issues in partnering with community-based organizations Why sometimes being equitable

Ethics 72

Ethics Communications Community Education 72

Mark My Words

JULY 31, 2023

Seven days’ later, NatWest CEO Alison Rose dramatically revealed she had been the source of the BBC article and admitted the information she provided had been incorrect. After attempting to cling on she resigned at 1.45am the following day. PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century crisis issues’ He told MailOnline: ‘Every crisis that leads to problems that will bring down people is down to hubris and the adv

Banking 60

Banking Crisis Advertising Advertising 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Maxim Behar

JULY 31, 2023

Host: Maxim Behar, Maxim Behar, and Prof. Svetoslav Malinov are here with me. Gentlemen, hello, good to see you. How are you? Maxim: Super, summer mood! Host: Summer mood, and looking at what's happening in Parliament, has there been a change in that summer mood, or do things seem more channeled to you? The majority is making its decisions, but the opposition is saying, "We are being ignored even, to quote Toshko Yordanov, for some elementary practices about the allocation of chairmen and deputy

Government 52

Government Policies Local Meeting 52

Wadds Inc.

JULY 31, 2023

The pre-deal due diligence for a merger or acquisition may be time-consuming, but the hard work comes after the contracts are signed. We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). But what happens post-acquisition when things aren’t going quite to plan?

Energy 52

Energy Policies Travel Creativity 52

Institute for Public Relations

JULY 31, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion (CDEI) Dr. Rosalynn Vasquez and Dr. Marlene Neill examined how crucible (transformative) experiences impact the leadership development of immigrant and first-generation Latinas in public relations, and how their experiences differ from non-immigrant Latinas. 24 in-depth qualitative interviews were conducted from June – … Continue reading Transformative Experiences of U.S.

Publicity 52

Publicity Leadership Interviews 52